THE MQL IS DEAD.
HOW CONVERSATIONS ARE TRANSFORMING THE MARKETING FUNNEL
How conversations are transforming the marketing funnel
Contents
TABLE OF CONTENTS
FOREWORD
TL;DR EXECUTIVE SUMMARY
DRIVERS BEHIND THE SHIFT AWAY FROM MQLS
MQLS VS. ACCOUNTS
THE RISE OF THE CONVERSATION-READY LEAD
MQL PROCESSING DELAYS
WHAT WENT WRONG?
MQL PROCESSING DELAYS
CONVERSATIONAL MARKETING
TIPS FOR GETTING STARTED
CONVERSATIONAL MARKETING
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